It seems that John McCain’s campaign thinks that they have come up with a way to get their message out. I am not sure this works, but basically you write positive comments in your name on blogs and websites. After you do this, you get points that you can redeem for books and other things.
This from the Washington Post:
“On McCain’s Web site, visitors are invited to “Spread the Word” about the presumptive Republican nominee by sending campaign-supplied comments to blogs and Web sites under the visitor’s screen name. The site offers sample comments (“John McCain has a comprehensive economic plan . . .”) and a list of dozens of suggested destinations, conveniently broken down into “conservative,” “liberal,” “moderate” and “other” categories. Just cut and paste.”
I would think this would be very fake and not effective. You are not going to change my mind about John McCain by writing a comment on a website. It probably helps with name ID but we know who he is. It is possible that if you keep seeing the same thing over and over you will have a favorable opinion of it. At some point I am sure it becomes annoying too.